Berryville Institute of Machine Learning
Logo, brand, and website design.
The BIML brand design process began with brainstorming ways to incorporate a yin-yang shape into the logo as specified by the client, and culminated in a dynamic mark built for multiple use cases and possible motion. The "B" icon alludes to the neural network layers that make up machine learning algorithms, and the cow features a splotch in the shape of Clarke County, Virginia.
Logo, brand, and website design.
The BIML brand design process began with brainstorming ways to incorporate a yin-yang shape into the logo as specified by the client, and culminated in a dynamic mark built for multiple use cases and possible motion. The "B" icon alludes to the neural network layers that make up machine learning algorithms, and the cow features a splotch in the shape of Clarke County, Virginia.
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/65667a71-f1b5-4315-ae92-f1548e75a9df_rw_1920.png?h=03b2f8440bf85797ff3f35220b1bc378)
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/2f2b7844-1be2-4ba3-bcd1-8eaece6e37ae_rw_1920.png?h=10d72e6d4ed4a8808630056bef014b3d)
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/1eff8c3c-4582-4faa-96f6-9bd8a9741254_rw_1920.png?h=c63e7b731f407647a5c297795c8f3c5c)
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/c91f5628-5900-4f8a-851a-d1c094c5a035_rw_3840.png?h=db2228d0439e43e2e1cc065e13d1b610)
![Source: https://en.wikipedia.org/wiki/Neural_network](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/4ef5408a-2b7d-43d9-9e96-e1328f81bad4_rw_1200.png?h=ad3189e109a02af29169e2721efccd65)
Source: https://en.wikipedia.org/wiki/Neural_network
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/c4354174-f0e6-4d4e-a04f-1881f7d0e815_rw_1920.gif?h=ed0f00f0f379c589cb61a7fa6caf060e)
Collaborated with a software developer to realize a website with wordpress blogging support. Pictured left, an interactive framework rework utlising the site sidebar for cleaner navigation (unimplemented).
John & Janice Wyatt Foundation
Logo, motion graphic design.
Logo, motion graphic design.
The J2W foundation reached out to commission a logo, and provided feedback at every stage of of the process. The foundation chose to emphasize their playful and modern take on education philanthropy, and to ground the wordmark with a playful but familiar stack of books, while building on certain colors in a nod to the founder's past venture. J2W also reached out to request a motion graphic depicting their area of operation in the context of a globe.
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/06b3f282-59a9-4d3b-a7c8-0d791d8e7d13_rw_3840.png?h=4dbf5c98e18c951171092f6f662fe6b3)
Many colors, fonts, and icon elements were considered per client request.
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/bd90ed68-173f-4c9d-8d11-bab2bc0c92aa_rw_1920.png?h=b07aae46d8926a8def1e64a678be2d6f)
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/2402266f-29b1-4688-ae2d-5a6641570c79_rw_1920.png?h=31e7e23b182e1b30ed96dc4bde24e202)
![](https://cdn.myportfolio.com/b2c3e047-f78d-4f84-b453-03c615113fd8/0ce7a9e0-e4bc-4cfa-9529-5b678e30ed89_rw_600.png?h=b125f0fb17acdcf1a683a33823f9d57e)