Feedback Made Fun
Integrative project consisting of ideation and strategic refinement with a small design team.
Fullscale was the final iteration of an "integrative project" for a course centered around developing a creative solution from research to pitch. Over the course of 5 months, we morphed a rideshare-fare reduction app into a startup-focused, gamified user feedback platform. We used a wide variety of strategy and marketing methodologies to pivot and refine our solution through the semester, and built each stage based on feedback from prospective users, our professors, and our classmates.
Integrative project consisting of ideation and strategic refinement with a small design team.
Fullscale was the final iteration of an "integrative project" for a course centered around developing a creative solution from research to pitch. Over the course of 5 months, we morphed a rideshare-fare reduction app into a startup-focused, gamified user feedback platform. We used a wide variety of strategy and marketing methodologies to pivot and refine our solution through the semester, and built each stage based on feedback from prospective users, our professors, and our classmates.
I developed our brand, designed our deck and narrative, and managed the project. Read more about our product proposal—and our process—in the handoff document below.
Fullscale Handoff Document
Document succinctly recapping months of work on a venture idea and recommending next steps.
