Jacqueline Barley McGraw

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Product Designer

Tasting.ai

JUL 2022 – DEC 2025

Designed and tested core user experiences and a mobile-first interface for a craft spirits tasting platform powered by machine learning. Developed brand voice and identity with multimedia presentations and projects.

  • Designed, built, and iterated all UI/UX design system elements for the tasting.ai app, from conception to launch.

  • Organized and led user testing, including in-person interviews, online surveys, and A/B tests of new app features. Wrote research documentation detailing key strategy takeaways and development actions.

  • Overhauled the app with new features and design improvements following pivot to subscription model.

  • Implemented and refined brand identity: designed and wrote presentations to demonstrate brand value to stakeholders, published company websites, set up an SEO-optimized blog, planned and executed video productions, and created graphics, icons, logos, and marketing copy.

Developed product goals, prioritized required work and features, managed feature backlog, planned product release packages, communicated design requirements and bug fixes to front end contractor developers.

  • Represented customers and set strategic product goals.

  • Triaged feature packages and tracked development, planned and tracked releases.

  • Represented the company by developing investor-facing strategy/UVP/GTM presentations and web presence/marketing content.

JAN 2024 – DEC 2025

Product Manager

Tasting.ai

Master of Science: Integrated Design, Business & Technology

University of Southern California

AUG 2019 – MAY 2021

The Iovine and Young Academy’s interdisciplinary program founded on human-centered design and collaborative entrepreneurial teamwork. Creative problem solving, ideating and refining solutions through iteration, analyzing risk and opportunity, lean business modeling, cross-disciplinary literacy, and developing minimum viable products for consumer testing.

  • Led teams in ideating and iterating product concepts through rounds of feedback from users and mentors

  • Created low- and medium-fidelity product prototypes

  • Developed GTM strategies and budget requirements.

  • View projects across design, strategy, or multimedia.

Design & Videography

2017 – JUN 2022

Graphic design, website design, and end-to-end video production for individual clients, companies, and nonprofit organizations under the professional alias thatmcgraw.

Freelance

Production Assistant

Apple TV+, NBCUniversal, ABC, Marvel

JUL 2017 – MAR 2020

Department coordination, record-keeping, accounting, vendor relations, online research, graphic design, and other episode prep work for property and locations departments in New York City.

  • Invasion (Apple TV+), Almost Family (Universal), The Village (NBCU), Iron Fist S2 (ABC/Marvel).

  • Avengers: Infinity War (Marvel).

Bachelor of Arts:
Language & Mind

Linguistics, psychology, and philosophy joint major concerning the study of human cognition and the roots of language.

  • Graduated cum laude, with Founders' Day Award.

  • Minor degrees: creative writing and Arabic language.

University of New York

AUG 2013 – MAY 2017